Promoters 

A company promoter is a person or a group of persons who come together to set up a business.

A person who is engaged in the incorporation of the company.

A promoter is the one who forms a company with a given object and sets it going by taking the necessary steps.

In India, the promoters are governed by the Companies Act, 2013.

Parameters to evaluate a promoter's involvement in small companies-

Shareholding - Promoter holding signifies the percentage of shares that are held by the promoters of a company.  If promoters are investing, it shows that he is confident about the company. He behaves in the best interest of the company. INCREASING STAKE BY PROMOTERS IS POSITIVE

Remuneration - The salary drawn by the promoter of the company is the key parameter to be looked upon. It becomes important to identify the companies where promoters are gifting themselves sky-high salaries.

Dividend - Dividend reinvesting is a great idea. It means promoters are involved in long-term value creation. Dividend reinvest will boost your return.

Business interest - If the promoters have a significant business interest outside the company, it raises a question mark.